Teaching customers a lesson
Seth Godin talks about companies that try to teach their customers a lesson: “Either you’re going to make someone happy or you’re not… Here’s the short version: If you try to teach a customer a lesson,...
View ArticleCreating false memories
An interactive camera demo from Corporate Communications, Inc. Clive Thompson writes about some interesting research [PDF] by Ann Schlosser at the University of Washington into how the use of...
View ArticleThe fight back: loyalty card subversion
It’s inevitable that for every attempt to cajole or impose control on users, there will be some people who seek to avoid or circumvent it. As Crosbie Fitch put it in a recent comment, “humans are...
View ArticleHow much are bored eyeballs really worth?
We’ve discussed deliberately splitting up articles to increase page views before – inspired by Jason Kottke – with some very insightful comments, but the technique used by the free file-hosting site...
View ArticleA couple of stories from the Consumerist
“Is Sylvester Stallone Taking Over Your TV?” – anecdotal suggestion that some digital video recorders may be attempting to ‘push’ certain movie franchises in the run-up to release by recording...
View ArticleShaping behaviour: Part 2
Speedometer, rev counter and fuel and temperature gauges on the dashboard of my 1992 Reliant Scimitar SST. Photo taken on B1098 alongside Sixteen Foot Drain, Isle of Ely, England. In part 1 of ‘Shaping...
View ArticleCoercive atmospherics reach the bus shelter
Jonathan Zittrain discusses scented advertising in bus shelters: the California Milk Processor Board recently tried a campaign with chocolate-chip cookie-scented “aromatic strips”, intended to provoke...
View ArticleIncompati-babel
A clever comment on incompatible (and DRM’d) formats by eboy’s flunters. (Via rss.euge.de)
View ArticlePacket switching
Both Dr Tom Stafford (co-author of the fantastic Mind Hacks book & blog) and Gregor Hochmuth (creator of FlickrStorm, an improved Flickr search system) have been in touch suggesting...
View ArticleObjects in mirror are wider than they appear
This is an interesting story. Robert Kilroy-Silk (above) currently an independent MEP, has raised the issue in the European Parliament of intentionally distorting mirrors in clothes stores,...
View ArticleTearstrip-tease
Alexander Freitas of the Infinity Squared blog notes the difficulties with frustrating tear-strips on packaging, and, comparing an easier-to-open pack from one manufacturer with a difficult tearstrip...
View ArticleDeliberately creating worry
Swedish creativity lecturer Fredrik Härén mentions an interesting architecture of control anecdote in his The Idea Book: One of the cafés in an international European airport was often full. The...
View ArticlePortioning blame
McDonald’s, Toledo, Ohio, 1967. Image from DRB62 on Flickr. We’ve looked previously at the effect of portion/packaging sizes as a ‘choice of default’ architecture of control, and I’m aware that I have...
View ArticleBad profits
The Gillette Sensor Excel not only comes with a dummy blade, it also only comes with two out of five possible blade slots filled. Images from Sevenblock on Flickr. The razor-blade model in general is...
View ArticleThe Terminal Bench
Mags L Halliday – author of the Doctor Who novel History 101 – let me know about an ‘interesting’ design tactic being used at Heathrow’s Terminal 5. From the Guardian, by Julia Finch: Flying from the...
View ArticleIn default, defiance
‘Choice of default’ is a theme which has come up a few times on the blog: in general, many people accept the options/settings presented to them, and do not question or attempt to alter them. The...
View ArticleDetailing and retailing
The dazzle painting of HMS Furious, c. 1918. Image from A Gallery of Dazzle-Painted Ships A couple of weeks ago we looked at casino carpet design – a field where busy, garish graphic design is...
View ArticlePersuasion & control round-up
New Scientist: Recruiting Smell for the Hard Sell Samsung’s coercive atmospherics strategy involves the smell of honeydew melon: THE AIR in Samsung’s flagship electronics store on the upper west side...
View ArticleMotel 6cc
The plastic* of this built-in Dove shower cream bottle I encountered in a Finnish hotel recently was significantly stiffer than the consumer retail version. The idea is that you press the side of the...
View ArticleCialdini on the Beach
Self-monitoring is one of the most common persuasive techniques used in interface design: basically, giving people feedback on what they’re doing and what they’ve done. There are lots of issues about...
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